Jitendra Chouksey Discusses Building Resilient Businesses at ET Soonicorns Summit 2024: A Look into Startup Survival Strategies


Karnataka News


As we continue to embrace digital living, the convergence of health, fitness, and innovation has gained unprecedented importance. One of the leading figures in this domain, Jitendra Chouksey, Founder of the fitness-tech startup Fittr, is poised to speak at the ET Soonicorns Summit 2024.

Chouksey is celebrated for his remarkable entrepreneurial journey and achievements in fitness. He will participate in a Fireside chat titled “Survival of the Fittest: Secrets of Navigating Fitness-Tech and Building a Strong Business Core.” This discussion will delve into strategies for startups in the fitness-tech sector to flourish in India’s rapidly evolving digital landscape.

From humble beginnings in Bhopal to launching a successful startup in Pune, Jitendra Chouksey’s narrative exemplifies resilience, determination, and strategic insight. He began his bodybuilding journey at 14 and turned his passion into a successful business with Fittr. Earlier this year, the company secured ₹28 crore from the Zerodha-backed VC fund Rainmatter. Chouksey, who considers himself an “accidental entrepreneur,” has established a business that intertwines fitness and technology, aiming to make health and wellness accessible to millions in India. His ultimate goal? To help 50 million people achieve fitness.

What to expect from the session?

Participants can look forward to comprehensive insights into how health startups can flourish within the competitive Indian startup landscape. The session will discuss how fitness technology is reshaping personal health management and the ways to utilize digital platforms to foster online fitness communities. Aspiring entrepreneurs in this sector will benefit from Chouksey’s strategies and experience.

Chouksey will share key methods that have enabled Fittr to scale and sustain growth in a rapidly changing industry. Discussions will also cover how to capitalize on the growing digitization of health services.

This session is beneficial for startup founders, investors, fitness coaches, online community managers, health bloggers, and influencers—essentially anyone interested in harnessing the power of online fitness communities to enhance their personal brands or launch ventures in this field.

A critical topic of conversation will be the importance of creating reliable and safe health content. With rising demand for personalized coaching, workout plans, and nutritional guidance, there has been an influx of platforms merging health, fitness, and education. Although information is readily available, not all sources are trustworthy, particularly concerning health matters. Chouksey will address how Fittr ensures its content remains scientifically validated in an age of information overload, thus safeguarding users’ physical and mental well-being.

Careers in fitness-tech: As the fitness industry transitions into the digital realm, there is an increasing need for specialized skills. From digital-savvy fitness coaches to developers creating user-friendly platforms, the fitness-tech sector is generating job opportunities that were virtually non-existent a decade ago. This session will outline how aspiring entrepreneurs and tech-oriented fitness enthusiasts can build sustainable careers at the crossroads of health and technology.

The rise of AI-driven fitness and wearable technology: With AI fitness trainers and smart wearables becoming commonplace, companies like Fittr are leading this technological revolution. Chouksey is anticipated to discuss the future trajectory of fitness technology.

The emphasis on fitness and wellness is increasingly becoming integral to startup culture. This shift transcends mere business strategy, as founders, employees, and investors navigate the high-stress environment of startups. Personal well-being now significantly influences business performance, underscoring the relevance of Chouksey’s insights.

The dialogue with Chouksey is just one of many forward-looking sessions scheduled for the ET Soonicorns Summit 2024, happening on September 20 in Bengaluru. The summit, themed ‘From Resurgence to Resilience,’ aims to equip startups with essential strategies for navigating the next growth phase. It encourages attendees to ‘Recalibrate. Rebound. Reinvent’ while providing actionable insights to tackle the challenges and opportunities presented by a potentially imminent ‘funding spring.’

In addition to Chouksey, the ET Soonicorns Summit 2024 will feature industry leaders such as Hari Menon, Aman Gupta, Prayank Swaroop, Sangeeta Bavi, and Umakant Soni, who will discuss the changing funding landscape, strategic business reinvention, and future technologies.

With over 20 sessions across nine thematic tracks covering critical areas like scaling through AI, overcoming funding challenges, and addressing India’s vast potential in sectors such as fintech, SaaS, climate tech, clean tech, and electric vehicles, the summit promises to be a significant event. Attendees can also look forward to the launch of the ‘ET 50 Future Unicorns of Karnataka’ report, in collaboration with Tracxn, highlighting the most promising startups in the state.

The ET Soonicorns Summit 2024 is powered by Phoenix Kessaku, with UpGrad Enterprise as the upskilling partner; PolicyBazaar for Business as the insurance partner; Bank of India as the banking partner; and IGP.com, The Mind and Company, Plum, and Clay Capital as gifting partners.

Summary

At the ET Soonicorns Summit 2024, fitness-tech entrepreneur Jitendra Chouksey, the founder of Fittr, will discuss his experiences and perspectives on the evolving nexus of fitness, technology, and entrepreneurship. The event, centered around the theme “From Resurgence to Resilience,” is scheduled for September 20 in Bengaluru and will showcase prominent soonicorn founders and industry leaders from across India.

Don’t miss: ET Soonicorns Summit 2024: Trends in AI, Startup Ecosystem Growth, and Gender Funding Gap Solutions

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